Ford Looks to the Future in Europe: Business Redesigned for Profitability, Efficiency, More New EVs and SUVs
Ford is launching a new business model and fresh vehicle line-up as part of the most comprehensive redesign in the history of its business in Europe. The company also is on track to significantly improve its financial results in Europe this year, paving the way to sustainable profitability and its longer-term goal of delivering a 6% EBIT margin.
Ford to Strengthen European Competitive Position and Profitability; Sets Vision for the Future
Ford is starting consultations with its union partners and other key stakeholders to implement a comprehensive transformation strategy aimed at strengthening the Ford brand and creating a sustainably profitable business in Europe.