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Ny Ford Mustang debuterer i filmen ”Need for Speed”

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Ny Ford Mustang debuterer i filmen ”Need for Speed”

Samme år som den legendariske muskelbil, Ford Mustang, fylder 50 år, medvirker den i endnu en film. Ford Motor Company har netop præsenteret den nye Ford Mustang, som også kommer til Europa. Gennem de seneste 50 år har Mustang medvirket i over 3.200 film og tv-shows. Den nye pony i folden får en heftig debut i filmen ”Need for Speed”, som får premiere i de danske biografer i marts 2014.

Hovedrollen i den kommende ”Need for Speed”-film spilles af Aaron Paul, kendt fra tv-serien ”Breaking Bad”. I filmen kører han rundt i en specialfremstillet Mustang. Filmen er baseret på Electronic Arts’ videospil af samme navn. For instruktøren af filmen, Scott Waugh, var det afgørende at få den nye Ford Mustang med i filmen. ”Jeg valgte Ford Mustang, da det er en bil der virkelig repræsenterer den Amerikanske kultur,” udtalte Waugh og tilføjede samtidig, ”Mustang signalerer moderne muskelmasse, og den er et ikon, fordi den har medvirket i nogle af de største biljagte på film gennem tiderne.”

“Synet eller lyden af en Ford Mustang - om det har været på skærmen eller på vejen - har inspireret fans over hele verden i fem årtier” udtaler Jim Farley, Ford executive vice president, global marketing, sales and service and Lincoln.

Den oprindelige Mustang blev lanceret i april 1964. Dengang var der ikke mange der vidste, hvad det var for en størrelse. Men producenterne af Goldfinger tøvede ikke med at caste Mustang Winbledon White 1965 cabriolet til en rolle i filmen – dét blev starten på en æra.

Stefan Thorarensen, grundlægger og bestyrelsesmedlem af den Islandske Mustang Klub, satte sig for at udarbejde en liste over Mustangs filmhistorik. Det var en stor opgave og med over 100 hjælpere fik Stefan endelig opbygget en tæt på komplet historik. Over 3.200 optrædener og listen vokser dagligt.

Den 5. december 2013 var Ford Motor Company vært ved et verdensomspændende event på seks forskellige destinationer, hvor den nye Ford Mustang blev præsenteret. For at vise hvor enestående Mustangs filmhistorik har været, var Hollywood valgt som en af disse destinationer. Mustang har - ligesom 200 andre vigtige personer gennem tiden - nu også sat sit aftryk i den våde cement og velfortjent fået sin stjerne på ”Walk of Fame” i Hollywood. Med sit dækaftryk og ponylogoet slog Ford Mustang fast, at den er blandt de største af de største stjerner. 

Ford Mustang 2015

Den helt nye Ford Mustang, som lanceres i USA i 2015 er proppet med den mest avanceret teknologi, såsom førerassistanceteknologierne kendt fra andre af Fords personbiler og meget andet. Det fede nye design kan kombineres med et motorprogram som for eksempel den turboladede 2.3 l. EcoBoost® motor og 5.0 V8 PowerShift motor med mere end 426 hk.  

Fans af de succesfulde ”Need for Speed” videospil, har mulighed for at downloade en gratis prøveversion af EA’s ”Need for SpeedTM Rivals”, hvor man kan drøne rundt i en virtuel verden i den nye Ford Mustang.


About the Need for Speed

DreamWorks Pictures’ “Need for Speed” marks an exciting return to the great car culture films of the 1960s and ’70s, when the authenticity of the world brought a new level of intensity to the action on-screen. Tapping into what makes the American myth of the open road so appealing, the story chronicles a near-impossible cross-country journey for our heroes – one that begins as a mission for revenge, but proves to be one of redemption. Based on the most successful racing video game franchise ever with over 140 million copies sold, “Need for Speed” captures the freedom and excitement of the game in a real-world setting, while bringing to life the passion for the road that has made our love of cars so timeless. 

The film centers around Tobey Marshall (Aaron Paul), a blue-collar mechanic who races muscle cars on the side in an unsanctioned street-racing circuit. Struggling to keep his family-owned garage afloat, he reluctantly partners with the wealthy and arrogant ex-NASCAR driver Dino Brewster (Dominic Cooper). But just as a major sale to car broker Julia Maddon (Imogen Poots) looks like it will save Tobey’s shop, a disastrous race allows Dino to frame Tobey for a crime he didn’t commit, and sending Tobey to prison while Dino expands his business out West. 

Two years later, Tobey is released and set on revenge – but he knows his only chance to take down his rival Dino is to defeat him in the high-stakes race known as De Leon – the Super Bowl of underground racing. However to get there in time, Tobey will have to run a high-octane, action-packed gauntlet that includes dodging pursuing cops coast-to-coast as well as contending with a dangerous bounty Dino has put out on his car. With the help of his loyal crew and the surprisingly resourceful Julia, Tobey defies odds at every turn and proves that even in the flashy world of exotic supercars, the underdog can still finish first.

Need for Speed is presented by DreamWorks Pictures, produced by Patrick O’Brien, John Gatins and Mark Sourian, and directed by Scott Waugh. The screenplay is by George Gatins. The story is by George Gatins & John Gatins, and, based on the video game franchise created by Electronic Arts. The film releases in U.S. theaters on March 14, 2014.

Need for Speed is a trademark of Electronic Arts Inc.

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Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 47,000 employees at its wholly owned facilities and approximately 67,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 22 manufacturing facilities (13 wholly owned or consolidated joint venture facilities and nine unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 181,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information about Ford and its products worldwide please visit  www.corporate.ford.com 

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Lene Dahlquist

Lene Dahlquist

Pressekontakt Comm. & Public Affairs manager, Ford of Denmark & Head of Nordic Communication & PA, Ford of Europe Pressekontakt i relation til Ford Motor Company Danmark samt overordnet Nordisk ansvar 43480620

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