Ford Motor Company today released a dramatic new short film for the new Ford Edge SUV – featuring celebrated film star Mads Mikkelsen, who also appears in new movie Doctor Strange and the forthcoming Rogue One: A Star Wars Story.
Conceived by GTB (Ford’s WPP global agency) and produced for Ford by RSA Films, Le Fantôme shows Mads Mikkelsen in pursuit of a couple starting a new life under witness protection – but who drive the distinctive Edge.
Shot on location in Croatia, the film also features Barbara Steele, who found fame in 1960’s gothic horror movies. The director is Jake Scott, whose credits include Welcome to the Rileys, and music videos for The Rolling Stones, Radiohead and R.E.M.
“To truly represent the new Ford Edge – our flagship SUV in Europe – Le Fantôme is a short film executed to the highest standards. Mads Mikkelsen and Jake Scott were natural choices to deliver a cinematic experience as refined and compelling as the vehicle itself,” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe.
Ford's Le Fantôme, which can be viewed here NO LONGER AVAILABLE will first be shown on Italian TV today, and on television screens and cinemas across Europe from next week.
“It’s been an absolute pleasure to help launch the new Edge and be part of such an exciting campaign. It's a beautiful car that deserves a beautiful film. I hope you enjoy it,” said Mads Mikkelsen.
The new Ford Edge SUV is available to order across Europe offering bold, sporty exterior styling and harmonious interior with high-quality materials and cutting-edge design.